Cinema advertising has been proven to have the highest advertising impact among moving image media. Weischer.Cinema Austria now offers a fully automated, dynamic advertising option specially tailored to customer needs: Programmatic Cinema.
Using real-time data from over 350,000 cinema visitors, target groups are determined and everything is done according to the motto: You pay, what you get. Only the sold cinema ticket is billed as a guaranteed deal.
This means for your spot:
- Bookable via Active Agent DSP, which enables controlled automated purchasing.
- Programmatically guaranteed deals, can be targeted Austria-wide & regionally
- Target group-specific or film-specific selection
- Dynamic CPM
- optimal campaign control & ideal addition to the moving image mix
- exact, target group specific billing
- Planning & booking analogue to online